Cenex
Exterior Renewal
Client:
Burns Marketing Communications
Description:
Designed the "Generation Image Renewal." Cenex is launching the next generation of its brand which will establish a fresh, consistent image at every Cenex location. Changes to the Cenex identification at each site include a new look for the canopy, signs, and pumps. Additionally, most sites will receive new, brighter paint colors, new lighting and signage to help create a more modern destination for C-Store customers.
Project included:
Design and art direction of exterior brand concepts, employee communications, brand launch binders, invitations, reopening guide and image standards manual.