HP Game On
Direct Mail Campaign
Client:
Burns Marketing Communications
Description:
Designed a campaign that targeting a group of 300 executives from 37 companies serving the gaming industry. The campaign was based around the premise - "Idle hands cause empty lives. What happens when gamers stop gaming?" The project went as follows: Executives received a package with the possibility of three different items inside- a destroyed garden gnome, a bent shovel, or a flattened football. Each item included a hangtag inviting the executive to visit the HP Game On web site to view a video showing gamers acting out their gaming fantasies and offering an explanation for the destroyed item in the package. Following the video every viewer was moved on to another web site to view a video demonstrating HP's gaming solutions.
Project included:
Management and art direction of videos, brochures, hangtags, packaging, photography and web site.