Nautilus, Inc.
Product Development
Client:
Nautilus, Inc.
Description:
Collaborated with the Nautilus Industrial Design team to develop new products. Established a concise visual language by addressing aspects of form, aesthetics, and physical and physiological interfaces between users and products.
Project included:
Developing colors and graphics for the launch of the second line of Nautilus cardio products in four years. As well as designing all Nautilus, Schwinn and Bowflex colors and graphics. Assisted in product naming strategies and created all nomenclature and identities for product technologies for the Schwinn and Bowflex brands.