Nautilus Health & Fitness
Retail Enhancement Program
Client:
The Nautilus Group
Description:
Developed a retail enhancement program that would grow relations with our specialty retailers and shift responsibility of revenue from direct Bowflex sales to the new Nautilus retail cardio product.
Project included:
Management and art direction of 10 retail catalogs, numerous sell sheets, banners, posters and placards as well as photography of over 100 pieces of cardio and strength equipment. By integrating historical imagery juxtaposed with new colors, technologies and messaging, the program capitalized on Nautilus' longevity in the industry.